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MAKEUP TOOLS GIFTS e.l.f. STUDIO MINERALS SUGAR KISS BATH & BODY

From: Ted Rubin
Sent: Fri 1/22/2010 7:19 PM
Subject: EyesLipsFace.com site redesign

Dear Bloggers,

Thank you for all your wonderful feedback. The incredible number of responses, in such a short period of time, far exceeded our expectations and is greatly appreciated. The responses provided were carefully reviewed and helped to make our site re-launch a great success.

The following are the changes that we made due to your feedback and suggestions:

- Navigation bar changed so you can shop by type of product (i.e. Makeup, Tools, Gifts) or by brand (i.e. e.l.f., Studio, Mineral, etc.).

- Homepage dropdown announces $1 brand under e.l.f. at the bottom of the dropdown.

- You can now put $1 in search and $1 products come up.

- Brand break down definition on pages and dropdowns.

- More models used on the site.


Once again… thank you for all the comments and suggestions. We look forward to working with you all now and in the future, and will be in touch about the e.l.f. ELITE early next week. Sincerely,
Ted


P.S. Please check out the following links and the attached article about e.l.f. in WWD today. Also feel free to connect with me and/or e.l.f. via any of the social media links in my signature below. Have a great weekend!

Ted Rubin
Chief Marketing Officer
e.l.f. Cosmetics "Affordable Luxury"
Office: 347-227-4621 Mobile: 917-613-1947
http://eyeslipsface.com http://elfbeautynetwork.com

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From: Ted Rubin
Sent: Wed 12/30/2009 6:09 PM
Subject: EyesLipsFace.com site redesign

Dear Bloggers,

Hope everything is great with you all and the holidays have treated you well. We are about to launch something called The e.l.f. Elite for those bloggers we choose, and who would like to be involved, with things like comments/questions for our new site design before we launch, advance knowledge of new product releases and samples of those products, helping to choose new colors, products, etc. Would love for you to be involved if you have the inclination.

Please let me know tomorrow if you would like to participate as we want to get started with a preview of our new site design along with some questions for you, and comments from you, about the site before we launch.

We are excited to launch our new design and now have a test-site for you to preview. We hope to launch by the end of next week, latest a few days after that, so need your feedback by early next week. I know it is a holiday weekend, but hope you can find a few minutes to give your input. Thanks so much, and if you choose to participate… welcome to The e.l.f. Elite.

Here is the link, please do not share this with anyone else (this is not yet our operational site)… http://elf.blueswitch.com
Check-out has been intentionally disabled.

The following are the questions we would like addressed…

1) How easy is it to find a black eyeliner pencil? How many clicks did it take?
2) Do you know what “e.l.f.” vs. “studio” is throughout the site?
3) Was it easy to find $1 e.l.f. products?
4) Where was the first place you clicked on Homepage?
5) Is it clear what e.l.f. cosmetics is about? As a brand, a retailer, a blogger, etc.
6) What do you think overall of the new site… anything you liked or didn’t like or think is missing?

Thank you… your feedback is valued and appreciated! Have a beautiful day!

Sincerely, Ted

Ted Rubin
Chief Marketing Officer
e.l.f. Cosmetics "Affordable Luxury"
Office: 347-227-4621 Mobile: 917-613-1947

elfonomics… Why Pay More? "SPREAD THE WORD"