Please keep in mind that Twitter's attrition rate is most probably far from the numbers being published since the tracking apparently does not take into consideration other utilities used to manage your Twitter account... and the majority of users make use of Twitter using one or more of those utilities, not the Twitter site.
I read today that unless your efforts create a new "useful" utility for users/followers you are wasting your time.Please remember that Value and Engagement... are intrinsic utilities. So if your Social Media strategy delivers some added value to your audience (whether it be tips, coupons, or simply fun) and creates engagement of some sort with the brand, then you are on the right track.
Keep in mind the train is leaving the station... do you want to be the one left behind?
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