Gen Y, X, Z or W... does not matter who you are looking to attract, it is engagement and listening to your audience that will create true value.
Saying that "you should forget about chasing the latest hyped technology," just because the group you are trying to attract is not swayed by that particular subset at the moment... is ignoring the rising tide of social integration and the exponential potential of the social graph. Be careul what you ignore, it very well will come back to bite you in the a__!
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