The Next Step in Blogger Feedback

From: Ted Rubin
Sent: Thu 1/28/2010 5:22 PM
Subject: e.l.f. ELITE

Dear Bloggers,

The e.l.f. Elite is for those bloggers who have shown a sincere interest in being involved with things like comments/questions for our new site design before we launched, advance knowledge of new product releases and samples of those products, helping to choose new colors, products, etc. We are so happy to welcome you into this group. You are now part of an exclusive group within the e.l.f. blogger community and we are so very excited to be working closely with you all.

Once again, thank you all for the valuable feedback, comments and questions with regard to our site re-launch and Welcome to the e.l.f.! ELITE. Please understand this is a two way street and we welcome your input at anytime. Going forward, until we come to recognize you as a member, please identify yourself as part of this group when reaching out.

The first email you will receive after this one, from Kelly Krainik, will include a Gift Certificate code for $30. This certificate is for you to use when we contact you about a new product launch that we would like you to see and try early. We will notify you when it is first uploaded to the site so that you can be the first to order and receive. When we notify you the email will also include a FREE SHIPPING Coupon Code so that you do not have to use any of the $30 credit up on shipping. Please only use this GC for this purpose so that we can keep track. As you know we are happy to supply product for other events, etc. when they are requested.

We look forward to a long-term partnership and will be in touch soon. As always please feel free to reach out to me personally anytime.Sincerely,
Ted

Ted Rubin
Chief Marketing Officer
e.l.f. Cosmetics "Affordable Luxury"
elfonomics… Why Pay More? "SPREAD THE WORD"

Blogger Feedback in Action

MAKEUP TOOLS GIFTS e.l.f. STUDIO MINERALS SUGAR KISS BATH & BODY

From: Ted Rubin
Sent: Fri 1/22/2010 7:19 PM
Subject: EyesLipsFace.com site redesign

Dear Bloggers,

Thank you for all your wonderful feedback. The incredible number of responses, in such a short period of time, far exceeded our expectations and is greatly appreciated. The responses provided were carefully reviewed and helped to make our site re-launch a great success.

The following are the changes that we made due to your feedback and suggestions:

- Navigation bar changed so you can shop by type of product (i.e. Makeup, Tools, Gifts) or by brand (i.e. e.l.f., Studio, Mineral, etc.).

- Homepage dropdown announces $1 brand under e.l.f. at the bottom of the dropdown.

- You can now put $1 in search and $1 products come up.

- Brand break down definition on pages and dropdowns.

- More models used on the site.


Once again… thank you for all the comments and suggestions. We look forward to working with you all now and in the future, and will be in touch about the e.l.f. ELITE early next week. Sincerely,
Ted


P.S. Please check out the following links and the attached article about e.l.f. in WWD today. Also feel free to connect with me and/or e.l.f. via any of the social media links in my signature below. Have a great weekend!

Ted Rubin
Chief Marketing Officer
e.l.f. Cosmetics "Affordable Luxury"
Office: 347-227-4621 Mobile: 917-613-1947
http://eyeslipsface.com http://elfbeautynetwork.com

Follow us on Twitter http://twitter.com/askelf - makeup tips, coupons, promos, fun, engagement
Also now at http://twitter.com/eyeslipsface - product of the day, reviews, pr, & comparisons
Our Fan Page: http://facebook.eyeslipsface.com
YouTube: http://youtube.com/eyeslipsfacedotcom

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From: Ted Rubin
Sent: Wed 12/30/2009 6:09 PM
Subject: EyesLipsFace.com site redesign

Dear Bloggers,

Hope everything is great with you all and the holidays have treated you well. We are about to launch something called The e.l.f. Elite for those bloggers we choose, and who would like to be involved, with things like comments/questions for our new site design before we launch, advance knowledge of new product releases and samples of those products, helping to choose new colors, products, etc. Would love for you to be involved if you have the inclination.

Please let me know tomorrow if you would like to participate as we want to get started with a preview of our new site design along with some questions for you, and comments from you, about the site before we launch.

We are excited to launch our new design and now have a test-site for you to preview. We hope to launch by the end of next week, latest a few days after that, so need your feedback by early next week. I know it is a holiday weekend, but hope you can find a few minutes to give your input. Thanks so much, and if you choose to participate… welcome to The e.l.f. Elite.

Here is the link, please do not share this with anyone else (this is not yet our operational site)… http://elf.blueswitch.com
Check-out has been intentionally disabled.

The following are the questions we would like addressed…

1) How easy is it to find a black eyeliner pencil? How many clicks did it take?
2) Do you know what “e.l.f.” vs. “studio” is throughout the site?
3) Was it easy to find $1 e.l.f. products?
4) Where was the first place you clicked on Homepage?
5) Is it clear what e.l.f. cosmetics is about? As a brand, a retailer, a blogger, etc.
6) What do you think overall of the new site… anything you liked or didn’t like or think is missing?

Thank you… your feedback is valued and appreciated! Have a beautiful day!

Sincerely, Ted

Ted Rubin
Chief Marketing Officer
e.l.f. Cosmetics "Affordable Luxury"
Office: 347-227-4621 Mobile: 917-613-1947

elfonomics… Why Pay More? "SPREAD THE WORD"