Marketing in a Social Media World

Experiment means try different approaches until you hit the one that works. To often "strategic planning" means setting a course and sticking by it no matter the feedback. The benefit and beauty of social marketing is the ability to experiment in a new environment and chart a course that may otherwise have never been discovered. Time to come out of that BRAND controlled shell and allow the engagement and user generated content/feedback that can drive the business of the future... don't be scared, it will only hurt a little and the benfits can far outweight the pain.